Olivia Rodrigo’s ‘Vampire’ Sinks Its Teeth Into Streaming
All eyes will be at the top of the Hot 100 chart next week, as Olivia Rodrigo’s massive new single Vampire will presumably try to dethrone Morgan Wallen’s country–pop juggernaut “Last Night” for the No. 1 spot. “Vampire,” the lead single from Rodrigo’s upcoming sophomore album GUTS, zoomed to a fast start at streaming, with 8.43 million U.S. on–demand streams on its opening day last Friday (June 30), according to Luminate. The long–awaited single got off to such a hot start that it buoyed the rest of Rodrigo’s studio output – as well as the older single from another pop star.
Sour, Rodrigo’s 2021 debut full–length, benefited from the release of Vampire on streaming services: the album scored a 47% jump in daily streams last Friday to 4.66 million, then sustained its uptick over the weekend and hovering above 3.5 million daily streams. Meanwhile, the release of Vampire – an anthem about romantic betrayal, that has been rumored to be inspired by Rodrigo’s relationship with DJ/producer Zack Bia – coincided with streaming gains for Selfish, a 2020 song from Madison Beer, also believed to be about Bia.
Selfish, scored an 18.7% gain in daily streams to 43,000 from June 26 (the Monday before Vampire) to July 3 (the Monday after) – and Beer, who released the single “Home to Another One” last month, even acknowledged the spike on social media. In response to a fan account pointing out the Selfish, resurgence, Beer posted in a since–deleted tweet, “thank u miss olivia.”
